“Hi, I’m Daniel.”
A Creative Director and Copywriter based in Hamburg.
After an early fascination with words, Daniel set his sights on advertising at the age of 14—an ambitious plan foiled only by the complete absence of agencies in his small Mosel hometown (still a creative desert to this day). Unfazed, he pivoted, studied advertising, and eventually landed his first job as a Junior Copywriter.
From there, things got out of hand. Over a decade later, Daniel still writes, still crafts campaigns, still spins ideas into gold. Along the way, he’s worked with agencies, brands, and brilliant minds who, by some cosmic accident, agreed to let him do what he does best. Awards? Maybe. Some got lost in inboxes, others vanished in agency restructures, and a few were probably eaten by the office dog.
Daniel operates as a Creative Director, Copywriter, brand therapist, amateur psychologist, and occasional fire extinguisher for projects on the brink of disaster. He collaborates exclusively with people, agencies, and companies he genuinely likes (or at least doesn’t actively dislike). Artists in spotless clothing make him uneasy. AI-generated content intrigues him—especially when it pushes creativity forward.
Currently based in Hamburg, Daniel lives and works with a handful of books, a mild caffeine addiction, and the persistent feeling that the best ideas always arrive when the laptop is already shut.
Skills
Creative Direction /// Storytelling /// Production experience (TV, Radio, Digital) /// Campaigning (On- and Offline) /// Fulltime-Nerdism /// Long- and Shortcopy /// Brand Development /// Team Leader & Player /// Fast, innovative, solution-oriented and also a bit funny aswell.
Education
HdM Stuttgart /// Advertising & Communication B.A.
Agencies & Companies
27KM /// Anomaly /// Beiersdorf AG /// DDB/// HEIMAT /// Heye & Partner /// JvM /// la red /// Legas Delaney /// TBWA Switzerland /// Kolle Rebbe /// Philipp und Keuntje /// OTTOBOCK /// thjnk /// Scholz & Friends
Clients
Audi /// BiFi /// Bell /// BMW /// COOP /// CSS Versicherungen /// Ebay /// ENTEGA Energie /// Enterprise rent-a-car /// FERRERO /// Fresenius /// Google /// Hannoversche Versicherung /// HUK Coburg /// HypoVereinsbank /// Lindt /// Lufthansa /// McDonald‘s /// ricardo.ch /// Native Instruments /// NIVEA /// SBB /// Shell /// Thalia /// Volkswagen /// and many more
AWARDS
Cannes Lions /// EFFIE /// LIA /// New York Festival /// ADC /// Die Klappe
Contact: hello@daniel-lamprecht.com /// +49 1517 30 31 860